Capture Dental Innovation Audience via NYIT Interview List Media Property
- Organization
- New York Institute of Technology
- Sector
- Dental Equipment Manufacturers & Dental Technology Companies
- Location
- United States
Source reference
Executive summary
Current state
NSF awarded $50k I-Corps funding to NYIT for commercial assessment of a patient-comfort dental x-ray bite block technology, creating a capital influx that exposes NYIT's commercial infrastructure gap for medical device market entry.
Market catalyst
NYIT must interview 100+ dentists for customer discovery, creating a concentrated, identifiable audience of innovation-aware dental practitioners who are temporarily hyper-focused on bite block technology but lack a dedicated information source about this specific innovation.
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